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About us

Basically Me, the modern bohemian collection from fashion designer, Sonia Youmans, marries the gypsy spirit with luxe bohemian sensibilities for today’s fashion conscious woman. Whether feeling flirty, or casual, or sexy and sleek, Basically Me is Basically You.

The Collection

Basically Me was born out of the need to give her LA Fashion Insider clients, a Los Angeles based buying service she founded with her husband, Kenwood Youmans, unique and highly sellable styles that not every boutique in town would have. ​ Although the line has grown well beyond their buying service, Basically Me remains true to its roots by offering unique prints and styles in small cuts to ensure unique and quality made pieces for women of style.

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